List of Famous Political Slogans
Political slogans or "tag lines" are very important elements of your campaign. Political campaign slogans make it easier for voters to remember your name and campaign platform. A campaign slogan is basically a statement that describes what your campaign is all about. The most memorable slogans are concise and to the point. And today's political slogan is, " Bijli, sadak, pani, " which means " Electricity, water and roads. "QED “Soft power” is an analytical term, not a political slogan. ProjectSyndicate. To many concerned citizens, “Children's interest comes first” is a mere hypocritical political slogan to censor the Internet.
BY Nov. They will, however, be more than happy to talk about Mr. Edwards's past as a ''personal-injury lawyer. A 'trial lawyer' is O. It suggests you have a skill. A 'personal injury' lawyer suggests you're a shyster. Edwards, however, who happens to what are free fatty acids one of the first trial lawyers or whatever in North Carolina to use focus groups to predict how testimony might play to a jury, generally avoids the phrase entirely when describing himself.
If you are a politician, perhaps nothing is zlogan important than defining yourself before the opposition does, and one way you do so is with the words you choose. If some Americans found it odd that Gov. James E. McGreevey of New Jersey chose to out himself using mannered terminology -- ''I am a gay American,'' as opposed to ''I am gay'' -- they should not have.
He did not choose it. As widely reported, it was supplied by a politicao rights organization, which long ago tested it in focus groups as a way of shifting a public debate about sexual orientation to one about equal rights. In the slogna fashion, if voters find it strange that talk among Republicans in the presidential race changes mysteriously from ''drilling for oil'' to ''exploring for oil,'' they will have focus groups to thank.
Similarly, phrases like ''climate change'' and ''death tax'' entered into the public discourse only after the careful scrutiny of social scientists. Focus groups are hardly new to American politics, but they have taken on new relevance in a country where the ideological divide -- whether about gay marriage or John Kerry versus George W. Bush -- has grown dlogan a chasm, bridged only by a narrow group of undecided voters who may ultimately decide the issue. In such a landscape, it becomes increasingly crucial to test key phrases with the very people who might ultimately make the difference, if not to lift the words directly.
Focus groups, like many other modern political tools, have their origins on Madison Avenue. For decades, advertising copywriters have used them to vet slogans for products like laundry detergents, and Hollywood executives have relied on them to select endings for summer blockbusters.
In the political world they were first used to test whether campaign ads were clear and compelling. Despite often shadowy connotations, focus groups are simply small gatherings of regular people sitting around talking.
Usually about a dozen, selected as representative of a particular demographic group, will sit with a moderator whose goal it is to prod them into candid debate on prescribed topics.
The point, essentially, is to let the pollster hear their thoughts, and to give him a crash course in that demographic group's distinct vernacular.
Which is not to say that the parties themselves are eager to advertise that, said Kathleen Hall Jamieson, the director of the Annenberg Public Policy Center at the University of Pennsylvania and the author of ''Packaging the Presidency'' Oxford University, The millions they spend to build polktical rhetorical arsenals would be wasted if the public knew explicitly what it suspects, that most political language is as processed as Velveeta.
Still, a savvy observer's head tends to cock, like a fox terrier hearing a high whistle, when he or she hears a few strains of distilled focus groupese.
Jamieson, who poiltical moderated such groups. Bush's use of the phrase ''turning the corner'' sounds labored, unlike, say, Mr. Kerry's more generally extemporaneous promises of a more ''sensitive'' foreign policy.
Jamieson explained. With strong ties to Madison Avenue, Ms. Jamieson said, Republicans have tended to be at least one election cycle ahead of Democrats in adopting the latest marketing techniques, going back to the Eisenhower years.
In the words of Lou Cannon, the Ronald Reagan biographer, Reagan experimented with ''distant ancestors of focus groups'' when running for governor of California in And they became de rigueur after Lee Atwater, the campaign manager for the first President Bush, began exulting about how extraordinarily the Willie Horton ads had tested. While Democratic pollsters like Stanley B. Greenberg achieved minor celebrity working for Bill Clinton, Republicans continued to spin out poll-tested language as deadly as hollow-point bullets.
It was focus groups polifical inspired Republicans to replace the phrase ''tax cuts''-- qhat an, ugh, politician provides -- with ''tax relief. It was focus groups who reframed the ''estate tax'' as some odious-sounding affliction called the ''death tax. Kori Bernards, a spokeswoman for the Democratic Congressional Campaign Committee, recalls when it was suddenly no longer fashionable for Republicans to speak pilitical Democratic congressmen. But the Democrats have tallied victories as well.
This was in part because many people think ''right'' how to treat dogs irritated skin ''correct,'' whatever the context. What seems wrong to them is ''extremism'' -- hence the sudden emphasis on ''religious extremists.
Lake said, ran into similar confusion. Lake recalled. So the talk these days is about ''climate change,'' which sounds scarily permanent. Activist groups have also found that the opposition can be useful in supplying the ammunition needed to beat it. Governor McGreevey's phrase arose in focus groups run by pollsters like Ms. Lake and Geoffrey D. Garin, the president of Peter D. Hart Research Associates, for the Human Rights Campaign, a Washington-based group, following what it considered the disastrous battle of gays in the military in the early 90's.
We adopted the phrase 'gay American,' to neutralize the perceptions of otherness. Activists of all types have learned similar lessons. In policy debates about the poor, Mr. Garin said, how to speak to your soul phrase that includes 'working,' such as 'the working poor' turns out to be increasingly credible -- phrases that connote effort and responsibility.
People are willing to do a lot once you've crossed the threshold of individuals making the best efforts on their own. But not everyone is sold on modern scientific methods polifical rhetorical divination that would seem alien to Reagan, let alone to Cicero. Kenneth L.
Khachigian, a longtime Republican speechwriter who worked for both Richard M. Nixon and Reagan, insists that he never saw any language for a Reagan speech milled into a fine dust by pollsters before it was delivered though Richard Wirthlin, the Reagan pollster, ran focus groups on speeches after the fact.
Khachigian politicwl by telephone from his office in San Clemente, Calif. Khachigian added. Style The Alchemy of a Political Slogan. See your personal dialect map or try t his British-Irish dialect quiz. These 36 questions could be the key to falling in what is a beta emitter. Intimidated by crossword puzzles?
Try this mini on for size. Or build words out of 7 letters with Spelling Bee. Now, get up! Home Page World Coronavirus U.
Making the world a better place. Taking action, getting results. Results with resolve. You want great results, (Name) wants great resolve. You will find more change with (Name) for (Office) than in your pocket. (Name) for (office) He/She is eager to work, your eager for results. (Name) managing the future. Aug 22, · The Alchemy of a Political Slogan. By Alex Williams. Aug. 22, ; For decades, advertising copywriters have used them to vet slogans for . Sadly, the best one may well be that of Charles Taylor in the Liberian general election. “Taylor. He killed my ma, he killed my pa, but I will vote for him”. He won with a 75,3% of the votes!! And, according to the UN staff monitoring the ele.
A lot rides on your political campaign slogan, so you want to choose yours carefully. A slogan should connect to voter concerns and acknowledge the current political environment.
It needs to be memorable and concise. Basically, your campaign slogan should summarize the essence of your campaign in a single phrase. Sort of. Political slogans are a dime a dozen. Election messaging is reused all the time, each and every election cycle. Creating a good campaign slogan takes some effort. It can start by answering a few questions. Why you are running for public office? What is the core value or issue you are trying to impress on voters?
What is it that you want voters to know about you? Then use it as part of your communication strategy. A political campaign slogan is a brief statement that describes what your campaign is about. The best campaign slogans are short statements that are both positive and suggest action. They are easy for voters to remember and emphasizes your message. Tip: Use the same colors, fonts and designs on all of your campaign advertising material.
This includes using your logo and slogan on your signs, brochures, palm cards and even on your website and social media accounts. A consistent look helps create and build your brand. These campaign slogans work for all types of elections and target all types of voters.
Many of them deal with promising results, improving the future or making change. The examples in this list work well for local elections that involve a mayor, city council, town board, county officia and alderman. They are also suitable for candidates for state representative, governors and even national elections for the US Senate and House of Representatives.
Punctuation in your slogan can make a difference. You can use a period to emphasize the statement. Selecting the just the right slogan can be difficult. In fact, some politicians really have a really tough time choosing one. They are often used as taglines for yard signs and logos. Build your campaign website for sheriff. Judges typically create slogans that emphasize their judicial temperament, experience or personal integrity.
The same goes for district attorney candidates. These campaigns tend to be non-partisan, which is why slogans for judicial candidates tend to be more personal in nature. Build your campaign website for judicial office. A school board candidate slogan usually involve a current issue effecting the district or the local board of education. Build a website for your school board campaign.
Funny or humorous messaging will often get attention. However, you run the risk of voters not taking you seriously at the expense of a catchy joke slogan. Here are some more funny campaign material. Here are a few that you might not want to use. A few candidates actually went on to win their election, but that was despite their messaging — not because of it. Some are good, some not so good… Perhaps an example in this list might work for a modern campaign for president. Over time, some of them have been overused.
You might not want to use them for your local election, though. Here is list of famous slogans for presidential candidates. Bush — Compassionate conservatism — George W. Bush — Yes, America Can! To recap, voters appreciate a good slogan that is clever and witty.
Keeping them short and succinct will make them more memorable to the public. If you are going to recycle from a well-known campaign, you will by association take on the good and bad of that previous campaign. You might want to do a little research first. There have been instances where a candidate has usurped the slogan of an opponent. The same slogan was used by two separate candidates on campaign materials for a judicial primary.
There was allegations of voter confusion, defamation and theft. Nor should you adopt the messaging of an election opponent. Nor should you use copyrighted material visual or text. It could just get you in trouble. They are generally read by motorists who have only a few seconds at best to see your message.
Name recognition is a strong factor behind many election victories, so you want to make your signage focus on getting your name out. That said, you should definitely include your slogan on your campaign swag — your buttons, banners, brochures, palm cards, flyers and so on.
Found the perfect election slogan? Now use it on all of your political campaign materials, from signs to mailers to your campaign website. Just like your colors and design, your slogan is part of your overall brand to voters.
It should remain consistent and endure throughout your campaign, right up until Election Day. Related: Political Campaign Slogan Generator. Build your campaign website faster and easier with Online Candidate.
Our system is designed for political candidates and organizations. Use our built-in tools and resources to improve your online campaign. With four different packages and the ability to upgrade, which option is best for you? Tags: branding , election slogans , start political campaign. Powerful and affordable. Build your campaign website, raise money and reach voters. Search for:.